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Big words
don’t make you sound big brained.
In fact, just the
opposite is true, according to new research done by Daniel
Oppenheimer, a Ph.D. in cognitive psychology at Stanford.
“By making
a text sound more difficult to understand, you are only
going to annoy your reader and leave him or her with the
negative evaluation of you and your work,’ Oppenheimer
says.
Indeed,
research also shows that people tend to mistrust people that
use a log of jargon. A British consulting firm found that
10 percent of the working population mistrusts people that
use buzzwords and jargon.
Think
about that! When you use jargon, you make 10 percent of the
audience question your credibility. No only, that, the but
the same study found that 20 percent of the time, people
that use jargon, use it incorrectly.
So if you
want to sound smart and build credibility with your
audience, dump the jargon and say it simply.
If you
want to learn how to connect with listeners and communicate
effectively, call Speechworks or check out our website at
www.speechworks.net. |
