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April  2004

Video-conference by Movie Set?  That's the Dream of Ohio Start-Up.

Remember those old Japanese movies where the lips stop moving long before the voice stops speaking?  Too often that is what it’s like participating on video-conference calls.  Usually, the sound technology is a poor simulation of reality and the video makes the participants look tiny.

But that won’t be the rule for much longer if Telesuite, http://www.telesuite.com/ , has its way .  Telesuite is an Ohio-based start-up that wants to make video-conferencing more user-friendly. They are doing it with better technology and an emphasis on trying to make video-conferences as “real” as possible.

To do that, Telesuite equips its teleconference “studios” with expensive looking conference rooms. The participants sit facing a large wrap-around screen that makes it feel like you could reach out and shake hands with the person across the table. 

Of course you can’t shake hands because they’re not across the table but across the country!  The sound is also perfectly synchronized to do away with one of the biggest issues that plague teleconferencing, sound lag.

Despite the wonderful technology, there are still things that you should keep in mind when communicating by teleconference.

  • Don’t ignore the video-conferencers.  Often a handful of people join a larger meeting by videoconference.  The video-conferencers sometimes get treated as second class citizens.  If you’re at the main site for the meeting, be sure to include the video-conferencers by looking into the camera and addressing questions specifically to them. And if you’re one of the video-conferencers, participate actively in the meeting.
  • Be energetic.  Technology sucks the energy out of your face and your voice.  To really come across effectively, you need to speak with greater passion in the voice and more pronounced expressions in the face.
  • Dress for the camera.  A light blue or pastel shirt with a medium to dark jacket is a good bet.  Certain colors and combinations confuse the camera and come across terribly.  High contrast (white shirt with a blue suit) is bad.  Patterns like plaid and stripes also get fuzzy and distracting.

Speechworks helps clients communicate in a way that connects and persuades.  If you’d like help connecting with listeners, call us at 404-266-0888.  Or check out our website at www.speechworks.net.