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June  2004

Doctor-Patient Research Provides Insight Into Effective Business Communication.

And you thought your colleague across the hallway was a poor listener.  Consider this. When the doctor asks you “Where does it hurt?” you have less than 18 seconds to respond before being interrupted.

That’s just one conclusion from a burgeoning field of research into how doctors and patients communicate, according to a recent article in the New York Times.

For people trying to communicate more effectively in business, the research provides a fascinating case study in how to (and how not to) diagnose problems.   The takeaway message?  If you want to reduce misunderstandings, frustration, and lawsuits, listen carefully, don’t interrupt, and ask plenty of questions.

Some Scary Numbers

In our workshops, our clients tell us that the number one result of poor communication skills is poor job performance.  “People go off and do the wrong thing when communication breaks down,” one client told us recently.

With that in mind, a study of doctor-patient communication provides some interesting insight into how communication breaks down. 

 According to the doctor patient research, only 15 percent of patients understand what their doctors tell them. That’s partly because most people ask very few questions during a typical visit.  Most men ask zero questions.  Women ask an average of six questions.  It’s no wonder then that only 50 percent of patients know how to take care of themselves following a visit to the doctor.

While doctors probably should improve their communication skills, the lesson for all of us is that we need to communicate better with our “patients”, asking questions and not interrupting before a person gets a chance to finish a thought. 

Your Voice Energy Matters

And for those who think that in business, substance matters far more than style, consider this.  One study has found that those surgeons that are sued most frequently have a “more dominant tone of voice” as compared with those surgeons who have been sued fewer times.  The surgeons that were sued less spoke with greater warmth.

So what are these lawsuit-prone surgeons being advised to do?  Listen carefully, ask open-ended questions, do not interrupt, make eye contact, and indicate that they care.

Sounds like good business advice as well.

At Speechworks we help our clients learn how to give communicate in a way that connects and persuades.  If you’re interested in becoming a great communicator give us a call at 404-266-0888 or check out our website at www.speechworks.net