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Speechworks
has formed The Asher Company, a selling and communication
skills coaching firm for lawyers. The company’s mission is to
help lawyers learn the selling and communication skills that
win and keep clients.
“Speechworks
has been working with lawyers for more than 15 years, helping
them win business and communicate more effectively,” said Joey
Asher, President of the company and a former practicing
lawyer. “We have developed a large practice with lawyers and
we wanted them to know that we have special programs to help
them.”
The Asher
Company offers lawyers a range of programs including:
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The Client Connection:
a selling skills workshop for lawyers.
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Individualized Business Development Coaching:
helping lawyers create and execute business development
plans. We work with individuals, client teams, and practice
groups.
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Client Communication Skills Programs:
coaching lawyers in how to communicate effectively with
clients in meetings, briefings, and other key communication
situations. Programs including learning how to communicate
effectively “off the cuff” and in other “think on your feet”
situations.
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Pitch Coaching: helping lawyers create and deliver effective “beauty
contest” presentations.
Lawyers have
unique challenges in generating clients, said Asher. “While
attorneys have to generate business, they also have to bill
2000 hours a year,” he said. “You can’t do that effectively
without an effective plan and the skills to execute the plan.”
“Our overall
philosophy is that to win business lawyers need to understand
the prospects’ businesses,” Asher added. “And to keep the
business, you need to communicate with clients with an eye
toward helping clients achieve their business goals, not just
getting the right legal answer.”
The Asher
Company is a selling and communication skills coaching company
that works with lawyers. The company offers workshops,
seminars and private coaching. For more information call us
at 404-442-4488 or check out our website at
www.theasherco.com. |
