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October 2004

Do Americans Prefer Eloquent Presidents?  Maybe Not, Says Canadian Writer.

Most people agree that neither President George Bush nor his Democratic opponent John Kerry are particularly eloquent speakers. And that may be just fine for most American voters.

At least that’s the conclusion of Canadian writer Philip Marchand.  Marchand is a columnist for the Toronto Star newspaper and author of a biography of Marshall McLuhan.

In a recent column entitled “Baseball, apple pie and speaking like an idiot: Lack of Eloquence a U.S. tradition,” Marchand argues that poor public speaking may actually be preferred by US voters.

In the article, Marchand asks the question “Is there something in American culture that is unusually tolerant of the inarticulate man, even one possessing the highest office in the land?”

Yes, the writer claims.

Marchand points to a traditional American suspicion of the overly eloquent.   In the book Huckleberry Finn, the most reprehensible characters were the exceptionally fluent Duke and Dauphin.  Further, many of America’s heroes tend to the strong silent, inarticulate types including Gary Cooper, Clint Eastwood, and John Wayne. 

At Speechworks, we disagree with Mr. Marchand’s basic assumption that the goal of public speaking is “eloquence.”  Rather, we feel that the key to great public speaking is about keeping the message simple and connecting with the audience.

And that’s what we teach in our programs. Keep it simple and deliver with passion to ensure that your listeners understand how much you care.  Do those two things and you’ll succeed.  No one will question your eloquence. And maybe you'll get elected president.

At Speechworks we help our clients learn how to communicate in a way that connects and persuades.  If you’re interested in becoming a great communicator give us a call at 404-266-0888 or check out our website at www.speechworks.net