THE PERSUASIVE SPEAKER I

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October 2004

What' s the Worst Start to a Presentation?     An Apology!  We're Sorry but it's true!

“I’m not accustomed to speaking. So please bear with me since I'm a little nervous.”

Ugh!

Instead of starting your presentation with an apology, start with a simple relevant statement that goes to the heart of your message. For example, “Today, we’re going to focus on how to make everyone here extremely rich with very little effort.”

Now that’s a good beginning.

Apologies, on the other hand, make the audience nervous. Here’s what goes through the listeners’ minds when they hear an apology at the beginning of a presentation: “Oh no! This person is a terrible presenter and I have to sit here and listen to this.”

We recently heard a presenter who had been invited back as the keynote speaker for the second year in a row at a major convention in Atlanta.  He started his presentation with a long-winded recap of what he said the previous year and made a point of apologizing for any overlap in this year’s presentation. 

It was as if he thought the audience had all taken notes last year and were wondering how he was going to elaborate!

The best way to begin is to just dive right in.  Get on with it.  Just start!  “I’d like to start this afternoon with a gee whiz fact . . .”

So skip the apologies and you’ll get off on the right foot with your next presentation.

At Speechworks we help our clients learn how to communicate in a way that connects and persuades.  If you’re interested in becoming a great communicator give us a call at 404-266-0888 or check out our website at www.speechworks.net