THE PERSUASIVE SPEAKER I

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Even a Geek Can Speak

 

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October  2004

Can you Learn to Love Public Speaking like Kids Learn to Love Asparagus?  Who knows!?

“But sweetie, you love asparagus!”

That’s the kind of line that parents have been using for years to get their children to eat their vegetables. And sometimes it works!  The logic has always been that the little white lie tricks the child into liking the green vegetable.

There’s now scientific proof that this logic is correct at least some of the time, according to a study written up in a recent edition of the New York Times.   And at Speechworks, we’re holding out hope that such research might actually show people how to learn to love public speaking.

The research suggests that positive memories of certain things can make you enjoy those things, even if those memories are false.  

To prove this, researchers asked students a series of questions about their early eating memories.  A week later they were presented with a bogus food history profile that embedded a single falsehood – that they loved asparagus -- among real memories.  That lie made the students more likely to want asparagus than if the lie had not been implanted.

What does this have to do with public speaking?  At Speechworks, we find that many of our clients dislike public speaking because of some perceived bad experience in the past.  Conversely, we find that many of our clients who love public speaking say things like “I have always been good at this, even when I was a kid.” 

With that in mind, here’s the experiment we’d love to see.  Tell students that they actually loved public speaking as a child. Then ask them to get up and give a speech.  Who knows, maybe they’ll turn out to be the next great public speaker.

At Speechworks we help our clients learn how to communicate in a way that connects and persuades.  If you’re interested in becoming a great communicator give us a call at 404-266-0888 or check out our website at www.speechworks.net