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One way to
determine whether you’re a good speaker is to see how many
times you use the words “For example” in your presentations.
If you use
those words a lot, then chances are that you’re telling lots
of stories when you speak. And if you’re telling lots of
stories, chances are that you’re giving a very good
presentation.
The words
“For example” are magical in their ability to produce a nice
relevant story.
Recently one
of our coaches was working with a sales person on a
presentation. This sales person made the general point that
“Our clients really love it when we come out to check on them
unannounced.”
When our
coach didn’t hear a specific example or story immediately
following that general statement, the coach interrupted,
blurting out “For example.” The client immediately told a
story of going and visiting a client and getting additional
business as a direct result of the surprise visit. Great
story. And it was prompted by the phrase “For example.”
We find that
our clients often have wonderful stories that they never use.
When we ask “Why don’t you use them” the answer usually comes
back, “I just forgot.”
The phrase
“For example” helps prompt the use of the story. And that
story will make your presentation better.
At
Speechworks we help our clients learn how to communicate in a
way that connects and persuades. If you’re interested in
becoming a great communicator give us a call at 404-266-0888
or check out our website at
www.speechworks.net |
