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March 2005 |
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What Can We Learn from Great Eulogies?
Use Stories to Grab an Audience. |
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You’d have
to have a very dark heart not to get a little misty-eyed
reading “Farewell,
Godspeed: The Greatest Eulogies of Our Time.” And you’d
have to be blind not to notice what makes these eulogies so
strong and this book so fascinating.
It’s the
wonderful stories. These eulogies are a wonderful lesson to
all of us of the power of stories to grip an audience.
The
book compiles eulogies from a range of famous people: from
Martin Luther King, Jr. to Lucille Ball.
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For
a Presentation to Persuade, Less is More.
Decision-Makers Appreciate Frugality. |
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You’re speaking to the board of directors,
trying to win approval for a large capital
improvement. Do you give them a detailed
analysis of the reasons to approve the project?
Or do you hit them with a few key messages
supporting your position?
You have a better chance of winning the approval
if you go with a few key messages. Too much
information actually makes decisions more
difficult, according to “Blink”, the bestseller
that focuses on how people make judgments. |
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A Public
Speaking Tip from Muhammad Ali: If You're Not the
Greatest, Act it. |
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“To be a
great champion you must believe you are the best. If you’re
not, pretend you are.”
Those are
the profound words of Boxing Legend Muhammad Ali. And while
he probably wasn’t discussing public speaking, he could have
been.
At
Speechworks, we have found that speakers can “fake it until
you make it.” That means behaving like a great speaker
behaves. Keep your presentation focused on a few key points,
speak with passion, and practice your speech. That’s what we
help our clients do in our programs. |
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When Is a TelePrompter Permissible? When You're
President of the United States. |
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There’s a
simple two-pronged test to determine whether it is okay for
you to use a TelePrompter.
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First,
you must have dozens of speeches to deliver every week
with no time to practice.
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Second,
you must be in a position where if you misspeak, Sudan
might invade Kenya.
To our
mind, the only person who fits that description is the
Leader of the Free World. Everyone else should avoid the
TelePrompTer. That’s because, unless you’re extremely
experienced, it will make you sound stiff and you will
almost certainly fail to connect with your audience. |
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Want
to Nail Your Next Big Presentation? Let Our Coaches Help
You Be a Star! |
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When Henry
Ford introduced the Model T, the joke was that you could have
your car any color you wanted “Just so long as you want
black.” Unfortunately, most public speaking training is the
same.
Most
public speaking training takes place in workshops. But
Speechworks is changing that model with Communication
Situation Coaching. |
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