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You’re in your office and the telephone rings.
It’s your boss.
“I need you up here in 10 minutes. I want you
to brief our chairman on your plans to capture
the Southeast Market. He wants a 10 minute
overview. Then he’ll ask you questions.”
Gulp. How do you pull together a 10-minute
presentation when you have virtually no time to
prepare?
You use the “3Q” technique. This technique
simply has you build your entire presentation
around the three questions that your audience
would be most likely to ask about the topic.
The presentation is delivered in three steps.
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Begin with an introduction that gives a key
overall insight about your subject.
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We’re going to capture the Southeast market by
attacking our competition's biggest weakness,
poor service.
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Preview your message by stating the three key
questions.
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The three most important questions you might ask are:
i.
How do we know that’s their biggest weakness?
ii.
What is our plan to deliver superior service?
iii.
How long until our plan begins to show results?
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Then fill out the rest of your presentation by
simply answering each question.
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How do we know that poor service is the competition’s
biggest weakness? We’ve done a telephone
survey of the competition and . . . . etc.
This process
forces you to focus quickly on the audience’s
needs. And that’s what every good presentation
does.
At Speechworks we help our clients learn how to
communicate in a way that connects and
persuades. If you’re interested in becoming a
great communicator give us a call at
404-266-0888 or check out our website at
www.speechworks.net |
