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Most of us know that using foul language in a
presentation is a bad idea. But now we have some
research to help us understand why.
According to studies detailed in a recent issue
of the New York Times, curse words certainly
do a nice job of getting an audience’s
attention. But they also distract the audience
from your core message.
The article provided a fascinating overview of
the history of vulgarity. Who knew that
“wretch”, “rascal”, “punk”, “gadzooks” and
“meddle” were once considered no less vulgar
than George Carlin’s famous “seven words you
can’t say on television?”
But the article also detailed the scientific
evidence for how foul language can impact
listeners and ultimately undermine a
presentation.
First, there is ample evidence that “bad words”
do a great job of eliciting a response from
listeners. The article detailed a study in which
researchers measured the physiological response
to curse words through the use of electrodes on
the arms and fingertips. Upon hearing foul
language, the article said, “Their skin
conductance patterns spike, the hairs on their
arms rise, their pulse quickens, and their
breathing becomes shallow.”
So if you want to get a rise out of an audience,
some juicy swear words will certainly do the
trick.
The problem is what happens next. Once they
hear the words, the audience then becomes very
distracted and has a hard time
getting the rest of your message. In another
study, researchers showed subjects lists of
words including a few obscenities. The subjects
did a great job at remembering the vulgarities.
But they had a very hard time remembering the
other words.
Once in a while we have discussions with our
clients about the use of foul language and when,
if ever, it’s appropriate. The research on the
issue is pretty clear. Sure the bad words have
impact. But they also distract the audience
from your message.
At Speechworks we help our clients learn how to
communicate in a way that connects and
persuades. If you’re interested in becoming a
great communicator give us a call at
404-266-0888 or check out our website at
www.speechworks.net |
