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November 2005
The Speaker is the Most Important Visual Aid    Unless You're Unveiling the Statue of Liberty.

 

Normally, the most important rule for use of visual aids is to remember that no visual aid is important as you, the speaker.  The exception, we learned last week, is if your visual aid happens to be the Statue of Liberty.

Last week was the anniversary of the unveiling of that great copper statue in New York Harbor, a gift from the French in honor of America’s example of Freedom.

Remembering the unveiling, The Writers Almanac last week told the story of how the statue was to be revealed by sculptor Frederic-Auguste Bartholdi.  But there was a glitch in the signal and Bartholdi unveiled the sculpture in the middle of what was widely considered to be an incredibly boring speech.  As soon as the veil was dropped, ships in the harbor fired their cannons in celebration.  The crowd cheered.

The boring speaker sat down without finishing.

Our first rule for visual aids in a presentation is to remember that you are the most important visual.  No one comes to a presentation just to see a bunch of slides or visual aids.  So we always tell our clients to make sure that the presentation is focused and delivered with passion.

Of course, there are exceptions to this rule. And one exception is if your speech is to unveil something as momentous as the Statue of Liberty.

At Speechworks we help our clients learn how to communicate in a way that connects and persuades.  If you’re interested in becoming a great communicator give us a call at 404-266-0888 or check out our website at www.speechworks.net

 
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