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Let’s imagine that
someone drops a satchel filled with $300,000 cash in front of you.
He tells you that you will get the money under one condition.
“After your
presentation is done, I’m going to grab three members of your
audience,” he says. “And I’m going to ask them to restate your three
key messages. If they can all tell me those messages without
hesitation, then you get the money.”
Indeed, if your
business presentation doesn’t pass the $300,000 challenge, then we
feel that you’ve failed as a presenter. After all, what good is a
presentation that doesn’t leave the audience with a few clearly
identifiable messages?
The key to meeting
the challenge is identifying a few key messages and repeating them
several times, coming back to them for reinforcement.
We worked with an
insurance company recently in helping them come up with a pitch for
a new piece of business. Their "$300,000 challenge" was as follows:
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We will create
effective policies and procedures.
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We’ll implement
those procedures.
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Then we’ll
monitor them over time and adjust as needed.
Of course, there
were sub-points to be made. But no matter what, they were
going to keep coming back to those main points to ensure that the
listeners’ had clear takeaways.
Great presentations
have impact. One way to measure the impact is to make
a few key points and repeat them enough to embed them into your
listeners’ minds. On your next presentation, make sure you pass the
$300,000 challenge.
At Speechworks we
help our clients learn how to communicate in a way that connects and
persuades. If you’re interested in becoming a great communicator
give us a call at 404-266-0888 or check out our website at
www.speechworks.net. |
