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“If you would
persuade, you must appeal to interest rather than intellect.”
Those are the words
of Benjamin Franklin. And to our mind it means that to persuade a
listener to do something, you need to show them what’s in it for
them to do it.
Focusing on
listener interests and needs is at the heart of the Speechworks
approach toward persuasive communications. We teach our clients to
persuade audiences by focusing our programs on two areas:
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How to organize a message that is tight, simple and
focused on audience needs. Speechworks teaches a simple Formula for focusing on
listener needs. We believe that if you have strong content, you
will be more confident when you get up to speak.
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How to deliver the message in a style that connects with
the listeners. We focus on eye contact, gestures,
voice energy, and facial energy. Our coaches will give you private
feedback on where you most need to improve.
Consider attending
an upcoming workshop. We’ll teach you how to be a great speaker that
focuses on listener interests and persuades.
At Speechworks we
help our clients learn how to communicate in a way that connects and
persuades. If you’re interested in becoming a great communicator
give us a call at 404-266-0888 or check out our website at
www.speechworks.net |
