June 2006 |
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Public Speaking Lesson from Steve Jobs; Watch Him Make the
iPod Pitch Sing. |
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Five years ago,
Steve Jobs’s introduced the iPod, the MP3 player that revolutionized
the music market. If you want to see the presentation that started
the revolution, check out
Jobs’s presentation introducing the iPod in 2001.
The pitch
amounts to a clinic in how to give an engaging business
presentation. His message was simple. His visuals were engaging.
And he delivered the presentation with energy.
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Study Says Smile is Better Than Sex, Chocolate, and Shopping. |
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If you doubt the
connecting power of a smile, consider the conclusions of a study out
of Great Britain. When someone looks you in the eye and gives you a
warm, genuine smile, the positive stimulation that you feel may be
better than sex, chocolate, or shopping.
That’s the
conclusion of a study out of Scotland. And it’s just one more
reason why people who want to be great communicators need to
remember that smiling and facial energy are critical to connecting
with listeners.
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Want to Overcome Your Stage Fright? Schmooze the Audience
Beforehand. |
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It’s fifteen
minutes before your presentation and you’re a little nervous.
You’ve checked the projector and it’s working just fine. Your
handouts are in order. The microphone has been tested and your
voice comes across strong and clear. You even have a water glass
ready in case you get a little parched during your presentation.
What do you do
now? We recommend going out into the audience and chatting with
your listeners. It’s a great way to deal with pre-speech jitters
because it helps turn the audience from strangers into friends.
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Public Speaking Tip from Benjamin Franklin. |
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“If you would
persuade, you must appeal to interest rather than intellect.”
Those are the words
of Benjamin Franklin. And to our mind it means that to persuade a
listener to do something, you need to show them what’s in it for
them to do it.
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Rave Reviews for Speechworks Book Helping Lawyers Win Clients and
Speak Effectively. |
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"If you want to
develop the skills you need to maintain great relationships with
clients and grow your book of business, you should read this book
every year."
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