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Steve Jobs broke a
lot of new ground this week when he introduced the IPhone at
Macworld in San Francisco. But from a presentation standpoint, it
must have been the first time a crank call was made during a major
corporate announcement.
Jobs’s introduction
of the IPhone was a great example of how to deliver a great
presentation. If you want to see it,
click here.
We’ve featured
Steve Jobs before in this newsletter. And in this speech, the Apple
CEO does several of the things he always does well.
He speaks in a
wonderfully excited, conversational tone. We weren’t counting, but
Jobs must have said “cool” and “awesome” a dozen times. He sounds
truly excited about the IPhone and that enthusiasm is contagious.
It’s hard to watch this presentation and not want an IPhone.
The key word about
the content is “simplicity”. His visuals are wonderfully simple.
His presentation is also quite simple. It’s primarily a
demonstration. Perhaps the most impressive thing is that it all
worked so seamlessly.
He demonstrated
telephone calls, voice mail, conference calls, email, music
applications etc. Most impressive was his ability to read the New
York Times website on his telephone.
He even made a
crank call to a Starbucks to order “4,000 lattes to go.”
At Speechworks we
help our clients learn how to communicate in a way that connects and
persuades. If you’re interested in becoming a great communicator
give us a call at 404-266-0888 or check out our website at
www.speechworks.net. |
