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April 2007 |
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Sales Presentation Tips from the Apple Aisle. |
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Joey Asher
President's
Perspective |
Next
time you have to deliver a new-business pitch, go to the
produce department at Kroger. What you learn in the
apple aisle could help you win the job.
Apple varieties are constantly engaging
in their own form of competitive pitches. As you walk through the
produce aisle, the Granny Smith, Fuji, Red Delicious and
other apples are all vying for your business. And
the long-standing winner is the Red Delicious despite
the fact that Fujis, Granny Smiths and many others all
taste better by most accounts.
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Cool Phrase of the Month: "March Sadness" |
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Great speakers develop a fondness for interesting
words and phrases. That said, Speechworks is beginning a “Cool
Phrase of the Month” feature.
This month’s
phrase, “March sadness” is the term for when you have filled out a
bracket for the NCAA basketball tournament and none of your teams
have made the “final four.”
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Simple Keys to Telling a Fantastic Story, According to "This American Life"
Producer. |
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If you want to tell
a good story during your next presentation, take a lesson from Ira
Glass, producer of the
This American Life, a public radio talk program that features
wonderful non-fiction stories.
In an interview
published on You Tube, Ira Glass talks about keys to telling a good
story. To view the interview
click here. For anyone interested in learning how to deliver
presentations that grab listeners and hold them, it’s worth
listening to Glass’s ideas.
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Nervous about Your Next Presentation? Try Preparing with the Television
On. |
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If public speaking
makes you extremely nervous, try practicing your presentation with
the television on in the background.
Without a doubt,
the most important thing that you can do to help you deal with your
nerves is to rehearse extensively. That means practicing it out
loud so much that you could do the presentation under any
circumstances.
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Public Speaking Tip from Jerry Seinfeld. |
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“But after they
settle in, you’ve still got to be funny because for an hour, just
that fact that they get to see you live in a theater is going to
wear off if you’re not doing well.”
Those are the words
of comedian Jerry Seinfeld. And while he was speaking about stand-up comedy,
he could have been speaking about public speaking. If a group of
people are going to hear you speak for 20-minutes, 45-minutes, or an
hour, you need to be good “after they settle in.”
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