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"Lessons from the Apple Aisle," The Value Examiner, July-August 2007

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September 2007

For Better Returns on Your Pitch Investment,  Connect with Prospects with Three Fundamentals.

Joey Asher
President's Perspective

Here’s a MasterCard ad I’d like to hear.

“Cost of putting together a detailed response to a complex Request for Proposals: $30,000.

“Cost of flying a team to the prospect’s headquarters to deliver the pitch: $15,000.

Watching the boss’s face when he learns that this team has lost another one: priceless.

Depending on your business, the true cost of a losing a new business pitch can be sobering indeed.  And yet you can increase your chance of a positive return on your investment if you obey a few fundamentals of great new business pitches. Focus on the prospect’s business problem. Speak with passion. And rehearse.

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Want to Vote for the Filler-Word All-Stars?       Uh . . Well . . . Check out www.Ummlike.com

 

Allen Iverson prefers “I mean . . . umm.”

Avril Lavigne prefers “Umm, like, you know.”

Eminem prefers “Umm, you know, like.”

If you want to vote for a “filler-word” All-Star, you can check out www.ummlike.com,  a fun website by InteviewStream, which provides video interview technology to hundreds of universities, MBA Programs, job boards, and employers.

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Do you Dare to Be that Good?                Presenting Well Takes Courage.

 

During one of our recent workshops, a woman banker had just delivered a wonderfully engaging presentation about a project she was passionate about.  During the presentation, she smiled. She moved excitedly around the room. She spoke with energy in voice and in her face.

When she sat down, our coach looked at her and said, “That was great. Now I have one question for you. Are you willing to be that good all the time?”

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Cool Word of the Month: "Nano Nap."

 

An unintentional, seconds-long nap that you take when listening to a really boring presentation.  So short that usually nobody but you notices.

I caught myself taking a nano nap during that meeting this morning.  That presenter clearly had not been to Speechworks.

   
Public Speaking Tip from Vince Lombardi.

 

“Practice does not make perfect. Only perfect practice makes perfect.

Those are the words of Vince Lombardi, the great coach of the great Green Bay Packers. And he could have been talking about how to deliver a great presentation.  Sure practice is important. But you better practice the right things.

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