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Joey Asher
President's
Perspective |
So Fred
and Bob are on a hike and they come across an angry
bear. Tearing back down the trail, Bob stops and begins
changing from his hiking boots into his running shoes.
“Why
are you stopping?” Fred says, in a panic. “You can’t
outrun the bear with those shoes.”
Bob
looks at his friend and says, “I don’t have to outrun
the bear. I just have to outrun you.”
The
story illustrates how to win competitive new business
presentations, also known as “beauty contest pitches.”
You don’t have to deliver a perfect presentation. But
you do have to deliver presentations that outrun your
competition. Winners focus on five fundamentals:
proposing solutions, being simple, being interactive, being
passionate, and rehearsing.
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