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Joey Asher
President's
Perspective |
In my
previous life as a young attorney, a senior lawyer once called me into his
office and shut the door. “Joey,” he said. “I want to
give you some feedback on how you handled yourself in
that meeting today.”
I
braced myself. “You did fine,” he said, “The client
seemed satisfied. But I think I counted 25 “ums” in
five minutes. It doesn’t sound good.”
Filler
words like “um” and “er” make us sound unsure and even
ignorant. Yet with focus and the help of our brain’s
“reticular activation system” you can eliminate filler
words.
“Ums” make us sound uncertain and ignorant
Linguists posit that we use filler words to maintain a
stream of vocal sound. We’re afraid that if we get
quiet, someone will interrupt us and we’ll lose our
“conversational turn.” And filler
words vary with the language. English has “uh” and “er”.
Spanish and Italian have “e.”
Mandarin Chinese speakers say "zhege zhege zhege".
Regardless of the language, “filler words” are
universally seen as signs of uncertainty and even
ignorance. In Russian, filler words are called “vermin
words.”
One social scientist has shown than the words make us
sound less intelligent. Robert Gifford,
Ph.D.,
of the University of Victoria in British Columbia.,
taped high school kids answering tough questions and
then played the tapes for other students. The students
that avoided the “uhs” were perceived to be smarter.
To
eliminate filler-words, first you have to notice them.
Most
people don’t even hear their filler words. When that
senior lawyer told me that I was saying “um” during that
client meeting, I had no idea. I didn’t hear the words.
Why
don’t we hear the words? It has to do with our
“reticular activation system.” This is the part of our
brain that filters out unnecessary sensory data. If
we’re driving down the road, we can’t pay attention to
every sensory input that passes through our line of
sight. Otherwise, we’d get distracted and crash. Our
reticular activation system helps us stay focused on
what’s important. Similarly, we don’t hear every “um”
or “er”.
How can
we notice the fillers? We can program our reticular
activation system to “let in” certain things. When I
bought a silver Honda Accord several years ago, I
immediately began seeing silver Accords everywhere. I
had programmed my brain to “let in” Honda Accords.
Similarly, you can program your brain to notice the
“ums” and “ers”. Put a rubber band around your wrist as
a reminder.
Once you notice the words, pause and force yourself to
speak faster
Once
you start noticing the words, the rest is easy. When
you feel a filler word coming, just pause. Close your
lips as you figure what to say next. That is what I did
and it worked. In about three weeks, I had largely
eliminated my filler words. We’ve given this same advice
to our clients for years with great results.
And try
speaking faster. I was working with the Chief Financial
Officer for a cement company who spoke extremely slowly
and threw in lots of filler words. He seemed to be
measuring out every word. And when he couldn’t come up
with the perfect word, he’d say “uh” as he scanned his
mental dictionary. It was maddening.
When we
made him speak faster, he reduced the fillers. Speaking
faster eliminates filler words by giving you less time
to substitute the “uhs” and “ers.”
Don’t
let filler words “clutter” up your speech and make you
sound uncertain and ignorant. With just a little focus,
you can be sounding smooth and confident.
Joey
Asher is President of Speechworks, a selling and
communication skills coaching company in Atlanta. He has
worked with hundreds of lawyers and with dozens of firms
helping them grow their business and connect with
clients. He is the author of “Selling and Communication
Skills for Lawyers” and “Even A Geek Can Speak.” He can
be reached at 404-266-0888 or by .
His website is
www.speechworks.net. |