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Here’s a fun video from a British communication skills
coaching firm.
The
video addresses a study conducted many years ago by
Albert Mehrabian, a social scientist who studied the way
that we communicate.
Many presentation skills coaching
firms have over-emphasized Mehrabian’s study, citing it
for the idea that style is far more important than
substance.
At Speechworks, we have cited the study for years. But
we don’t see it as a religion. Rather, we merely cite it
for the idea that how you look and sound matters. We
feel strongly that you have to have great content to
give a great speech. |
