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One of the biggest mistakes that
speakers make in telling stories is not driving home the point to
the listener at the end. One of
our coaches was working recently with a college student who was
preparing for a round of job interviews. He had a nice story about
how his athletic achievements as a college swimmer showed that he
would be a hard worker.
He told a story about getting
up before classes for two-hour long practice sessions and then
having two-hour long practice sessions after classes as well. It was
a compelling story.
The problem was that when he finished
the story, he didn’t drive home the point with what it all means for
the listener — in this case the prospective employer.
He needed to end the story by saying,
“My point is that I’m not afraid of hard work and I’ll put in the
hours at your company needed to be successful.”
The point of your
story isn’t always obvious to your listener. That’s why you need to
drive it home at the end.
At Speechworks we help our clients learn how to communicate in a way
that connects and persuades. If you’re interested in becoming a
great communicator give us a call at 404-266-0888 or check out our
website at
www.speechworks.net. |
