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Don Hewitt, the creator of “60 Minutes”, died recently.
Of course, he was a television legend who reinvented
the way television news is delivered.
But at Speechworks
we remember him for a story we like to tell to workshop
participants.
Hewitt was once at an
event where he was answering questions. Someone asked
him what he thought accounted for the success of “60
Minutes.”
Hewitt paused and then
said, “Four little words that every child knows, ‘Tell
me a story.’”
Hewitt’s point was that
on “60 Minutes” the emphasis was always on making sure
that there was a simple narrative.
We make the same point
with our clients. If you want to hold people’s
attention, tell them a story.
By the way, Hewitt went
on to name his memoir “Tell me a story.”
At Speechworks we help our clients learn how to
communicate in a way that connects and persuades. If
you’re interested in becoming a great communicator give
us a call at 404-266-0888 or check out our website at
www.speechworks.net. |
