November 2009
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Help Your Stories With A Helping of Schmaltz. |
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Joey Asher
President's
Perspective |
I
was helping a consultant with a story he planned to tell
as part of his presentation.
“You
know what this story needs?” I said. “This story needs
some schmaltz.”
He gave
me a confused look.
“You
don’t know what schmaltz is?” I said. “It’s the good
stuff. It’s the extra details and background that you
add to the story that makes the story come to life. All
good stories have a little schmaltz.”
If you
want your stories to sing, you’re going to need some
schmaltz.
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Five Great Networking Questions for the Holidays. |
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You
don’t want to get caught at a holiday party with nothing
to say.
With
that in mind, here are five great networking questions.
Throw out these questions and watch the fun begin!
1. 1.
Is there a story behind
your name? You’d be surprised at how names can open a fascinating
window into a person’s family history. We once had a person in a
workshop from Brazil who was named Rhett. When we asked it about, it
turned out that the first book his mother read in English when she
moved to the United States was Gone with the Wind.
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In a Pitch, Nobody Cares About Your Resume! |
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Please
repeat these words: “No one cares about my resume!”
That’s
our mantra for people who are putting together
presentations to win business or a job.
If
you’ve made it to the short list to pitch yourself or
your business, you’re most
likely already qualified. Your resume got you to the
short list. Now your resume is irrelevant.
Recently
we worked with two clients that drove home this message even more.
One
client was a judge seeking appointment for a position on
an appellate court. To be sure, she had a wonderful
resume and is a wonderful judge. But the three or four
people she was to compete again would also have great
resumes.
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Listen to Audio version of “How to Win a Pitch.” |
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If you want to
learn how to create and deliver new presentations that win business
and sell ideas, consider listening to the
new audio version of How to Win a Pitch: The Five
Fundamentals that Will Distinguish You from the Competition.
Written by
Speechworks President Joey Asher, the book details how Speechworks
has helped its clients win billions of dollars in new business
contracts over the last 25 years. The 3.5 hour book is read by
the author and is an abridged version.
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Native-American Public-Speaking Tip. |
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“Tell
me the facts and I’ll learn. Tell me the truth and I’ll
believe. But tell me a story and it will live my heart
forever.”
That Native
American proverb is a wonderful summation of the value of telling
stories. Stories connect with people and stick with them.
At Speechworks, we coach you in how to tell your story in a way that
connects with listeners.
In our
workshops, we help people with the desire to learn how to
communicate and deliver great presentations. We focus on two areas:
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