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One way
to help grow business during the current tough economy
is to start practicing
the “five foot rule.” That’s the rule that says,
“Whenever you’re within five feet of someone, say
‘Hello.’”
Great business developers realize that a major key to
developing business is to connect with lots of people
that can bring you business. Just saying “Hello”
to strangers in non-threatening circumstances leads to
lots of business every single day.
Here’s an example. A client of ours, let’s call him
Fred the Accountant, was in an airport waiting for his
flight. A nicely dressed gentleman sat down next to
him, took out his laptop and began to tap away. Fred
the Accountant waited for when the gentlemen seemed to
be taking a break and then said, “Hello, are you heading
home or heading out?”
They struck up a conversation and it turned out that the
nicely dressed gentleman owned a medium-sized business
and was working on a deal that had some problems. One
thing lead to another and Fred had an appointment to
meet the following week to discuss solutions to the
deal’s problems.
Next time you’re within five feet of someone, say
“Hello.” That one word might help grow your
business.
Speechworks helps clients communicate in a way that
connects and persuades. If you’d like help connecting
with listeners, call us at 404-266-0888. Or check out
our website at
www.speechworks.net. |
