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                                                                                                                        June 2010

What Can We Learn From Great Eulogies?

 

To connect with Audiences, Tell Stories

You’d have to have a very dark heart not to get a little misty-eyed reading “Farewell, Godspeed: The Greatest Eulogies of Our Time.” And you’d have to be blind not to notice what makes these eulogies so strong and this book so fascinating. 

It’s the wonderful stories.  These eulogies are a wonderful lesson to all of us of the power of stories to grip an audience.

The book compiles eulogies from a range of famous people: from Martin Luther King, Jr. to Lucille Ball.   You’ll learn about:

  • Albert Einstein’s never-ending patience with people who would stop him on the street and ask for a photograph to be taken with the great scientist. “Well, the old elephant has gone through his tricks again,” Einstein would say with a smile as he humored those who wanted to meet him.
  • Chet Atkins and the first time he ever played guitar on the Grand Ole Opry.  “Minnie Pearl came up and kissed him and said, ‘You’re a wonderful musician. You’re just what we’ve been needing around here,’” said Garrison Keillor in his eulogy.
  • Sammy Davis Jr. and how he took the time to speak with the young Gregory Hines long before Hines was famous.  Hines tells of going to see Davis at the Apollo theater in Harlem and sitting on the front row where Davis noticed Hines in the audience and winked.

If you want to really grab an audience, take a lesson from the great eulogists.  Tell your audience a story.

 
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Speechworks: Communication Programs for Accountants/Consultants