
Many of us have to deliver unwanted messages. For example, my dentist recently told me that some of my old fillings were deteriorating and needed to be replaced.
“They’ve served you well for many years,” she told me. “But those old fillings don’t last forever.”
That was an unwanted message. And yet I was in the dentist’s chair recently, my Novocain-numbed mouth pried open, undergoing extensive dental work.
As I was lying there, I settled on four keys to delivering unwanted messages.
"When you’re presenting to our CEO, be sure to keep it tight. He has a very short attention span.”
We hear people say that about their CEOs all the time.
It’s like CEOs all somehow suffer from a horrible case of attention deficit disorder.
We don’t buy it. CEOs aren’t special.
Several years ago, one of our coaches attended a speech by the president of a major industry association. This industry bigwig was speaking about the state of his business. After being introduced, he spent the first five minutes of his 20 minute speech thanking people for inviting him. That’s a quarter of his speech! And it went downhill from there.
It was a nightmare.
“When I’m leading a conference call, I know that there are people reading their email, working on memos and not paying attention. Are there any tricks to making people paying pay closer attention?”
We get that question a lot. Here's our answer. Yes. There is a trick to making people pay more attention. You need to be more engaging.
It’s not the listener’s fault that your calls feel like a waste of time.
When people ask how to make people pay attention on conference calls, they’re usually asking it with some sense of exasperation.

“He can compress the most words into the smallest ideas of any man I ever met.”
Those are the words of Abraham Lincoln. His words are a nice reminder that economy in the use of language is important. During your presentations, we want to teach you to give as much value as possible in as little time as possible, not vice-versa.
3500 Piedmont Road
Suite 330
Atlanta, Georgia 30305
404.266.0888
404.364.3490 (fax)
Speechworks on Facebook
Since 1986, Speechworks has been coaching America’s top businesspeople to communicate in a way that connects with listeners, sells ideas, and inspires confidence. Let our coaches can help you develop a communication style that inspires confidence.