Connect with Your Audience

When the media calls, you must be ready to capitalize on the opportunity. Those nerve-wracking media appearances are your chance to deliver a positive message to your employees, your clients, and your investors. Speechworks's media professionals have prepared clients to communicate successfully on 60 Minutes, CNN, the financial news networks, in The Wall Street Journal and in major trade publications.

With the Speechworks Formula^©, you will learn how to drive your agenda, speak in sound bites, control your message, and approach any media situation with confidence. Our Emmy Award-winning media coaches are seasoned journalists. They will prepare you using a series of on-camera interviews. You will learn to control the interview and make your case to the media with confidence.

• Face the Media (1-3 people).
  Learn effective communication skills to create a listener-centered message and deliver that message in a way that connects with the audience. On-camera coaching prepares participants to speak to television, radio, and the print media.
• Crisis Communication (up to 5 people).
  Develop a crisis response plan. Learn to handle a press conference. Deliver media messages in crisis situations. Our Media Training program can show you how.
• Basic Media Skills (for large groups).
  Prepare your team with the fundamental principles of communicating successfully through the media. One of Speechworks's professionals works with your group in this intensive media training. Participants practice concepts with on-camera and group exercises.