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Data Tells, but Stories Sell: Go Beyond the Data to Persuade Audiences

By Joey Asher Category: Content Speechworks President, Joey Asher recently collaborated with ©Marketer, The Journal of the Society for Marketing Professional Services to explain how Data Tells, but Stories Sell. To read the entire article, click HERE! Speechworks is a communication and selling skills coaching firm. We teach professionals how to craft and deliver complex messages [...]

Spotlight on Our Coaches: Kim Cunningham

Category: Other Speechworks coach Kim Cunningham understands the importance of speaking with credibility. For years, people relied on her weather forecasts to plan their days. And when she was in the Air Force, pilots relied on her to help plan their combat missions. “Getting the forecast right is critical,” says Cunningham. “And delivering the message [...]

If You Want to Persuade, Less is More

Category: Content You’re speaking to the board of directors, trying to win approval for a large capital improvement. Do you give them a detailed analysis of the reasons to approve the project? Or do you hit them with a few key messages supporting your position? You have a better chance of winning their approval if [...]

It Takes Personal Courage to Give A Great Speech

By Joey Asher Category: Nerves I had an English professor in college who said, "If you write a really great story, you're screwed." He meant that the best storytellers have the courage to open up their personal lives and tell the truth about themselves, even if the truth is embarrassing. Similarly, if you want to give [...]

The Public Speaking Value of Gray Hair, According to CNN’s Anderson Cooper

Category: Tips from Celebrities If you're thinking of dying your gray hair, don't do it if you're a man, says the famously gray-headed anchor Anderson Cooper. “In the TV news business, gray equals gravitas,” writes Cooper in a funny column posted to the CNN.com website. “In fact, in just about any line of work being prematurely [...]

When Trying to Persuade Your Audience, Try Using the Tools of the Ancient Greeks

Category: Sales, Visual Aid When trying to sell a complicated idea, most business people fire up their PowerPoint and start creating slides and charts. I ask myself, “What would Aristotle do?” That’s what I did recently when I worked with Chris, a consultant who had invented a 17-step process for dramatically shortening the amount of [...]

To Deal with Your Fear of Public Speaking, Focus on Helping the Audience

By Joey Asher Category: Nerves There are many good tactics for beating the fear of public speaking. Extensive rehearsal helps the most. Physical exertion can reduce the adrenaline-driven jitters. Comedian Billy Crystal once said that he did push-ups to deal with stage-fright. Schmoozing with the audience before the presentation helps you relax. I’ve used all these tactics. [...]

Public Speaking Tips from my Dog Balou

By Joey Asher Category: Q&A My dog Balou is a 60-pound, black-lab mix that we adopted at a PetSmart rescue day last year in Sandy Springs, GA.   And if he could only talk and write on a flip chart, I’m sure he’d be a great public speaker. That’s because he understands how to connect with [...]

Go Beyond the Data: How to Use Compelling Stories to Persuade

Category: Other Click the title below to watch Joey Asher's talk at the SOAHR17 Conference:  Go Beyond the Data: How to Use Compelling Stories to Persuade Speechworks is a communication and selling skills coaching firm. We teach professionals how to craft and deliver complex messages in a simple, persuasive manner. Since 1986, through workshops [...]

If You Want to Improve Your Hand Gestures, Focus on Your Facial Energy

Category: Facial Energy The face bone is connected to the wrist bone. That’s right. Very often, when our clients are having trouble improving their hand gestures, we’ll focus on their facial energy. That’s because if you improve facial energy, the gestures will often improve. “What do I do with my hands?” is a question we [...]

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