By Joey Asher Category: Content, Other My rabbi gave a nice sermon recently. As I listened, I couldn’t help thinking about how strange it is these days to hear an actual speech. It seems out of place -- in a world of text messages, cat videos on YouTube, and iPhone-addled attention spans -- to hear [...]
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By Joey Asher Category: Networking The last 50 years in public speaking have been the JFK/Ronald Reagan era. The next 50 will be the YouTube/Talk Radio /iPhone era. Indeed, to be a great speaker today, you must learn to connect with listeners who have been conditioned by the modern media. Ancient Greeks to YouTube The [...]
By Joey Asher Category: Other “When I’m leading a meeting, I find that people spend a lot of time typing emails. What is your strategy for dealing with the iPhone problem?” “When I’m leading a conference call, I know that there are people listening in who aren’t paying attention. They’re surfing the internet, writing memos, [...]
By Joey Asher Category: Other Yogi Berra said, “You can see a lot by just looking.” Similarly, you can hear a lot by just listening. If there is one skill that will make you better at almost everything, it’s listening. Want to build a better relationship with a client or colleague? Listen. Want to be [...]
By Joey Asher Category: Practice Former UN Ambassador and Atlanta Mayor Andrew Young once told me a story about how he learned the importance of speaking without notes. As a minister in his early 20s, he always preached from a prepared text. But as he was getting ready to preach to a church in Beachton [...]
By Joey Asher Category: Content, Practice I drove to the Great Smokey Mountains near Townsend, TN recently to fly fish for trout. And I caught more than my fair share – 14 gorgeous rainbows. But who’s counting? Spending time with my guide -- a terrific, pony-tailed fisherman and author named Ian Rutter, of R&R Fly [...]
Category: Tips from Celebrities "A smile will gain you ten more years of life." Those are the words from a fortune cookie one of our coaches received after eating at her favorite Chinese restaurant. We can’t speak to whether a smile will help you live longer. But we certainly do believe that a smile [...]
Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]
By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]
By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. But in my experience, introverts [...]