Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]
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By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]
By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. But in my experience, introverts [...]
By: Joey Asher Category: Content “I’m terrible at remembering names.” We hear that all the time. But we find that remembering names is a skills that anyone can learn if they simply make it a priority and use a few tricks. Three step Name Recall Process Anyone that is good at remembering names does three [...]
By Joey Asher Category: Tips from Celebrities "Hair is the first thing. And teeth is the second. Hair and teeth. A man got those two things, he's got it all." Those are the words of the Godfather of Soul, the recently departed James Brown. And while he probably wasn’t talking about public speaking, to our mind [...]
By Joey Asher Category: Networking, Body Energy, Voice Energy I was at a seated holiday dinner party this week and decided to play one of my favorite games. It's called, "How long can I get my dinner partner to talk by asking one question?" I think I set a personal record. I asked one question. [...]
By Joey Asher Category: Tips from Celebrities With the holiday networking season upon us, I'm reminded of a lesson I learned from Jimmy Carter on how to connect with people. As a cub reporter 26 years ago at The Times in Gainesville, Ga., I had the opportunity to interview Carter. He had been out of the [...]
By Joey Asher Category: Content As we enter November, it’s the season of gratitude. And so, I’d like to take this chance, on behalf of listeners everywhere, to give thanks to great presenters. Thank for you for taking a position rather than simply presenting both sides of the issue and making me decide. As a listener, [...]
By Joey Asher Category: Content Why do so many data-driven presentations stink? They’re boring. They’re confusing. They’re stuck in the weeds. They fail to provide context. They fail to tell a story. So, if you want to learn how to give a great presentation using data, learn the keys to telling a riveting story. And [...]
Joey Asher President of Speechworks, a selling and communication skills coaching company in Atlanta. He has worked with hundreds of business people helping them learn how to communicate in a way that connects with clients. His new book 15 Minutes Including Q&A: a Plan to Save the World from Lousy Presentations” is [...]