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Lessons in Persuasion from a Fishing Guide

By Joey Asher Category: Content, Practice I drove to the Great Smokey Mountains near Townsend, TN recently to fly fish for trout. And I caught more than my fair share – 14 gorgeous rainbows. But who’s counting? Spending time with my guide -- a terrific, pony-tailed fisherman and author named Ian Rutter, of R&R Fly [...]

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]

How Does the 80-20 Rule Apply to Presentations?

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]

Public Speaking 3.0. Connecting with Audiences in the Internet-Era

By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. But in my experience, introverts [...]

Want to Succeed in Business? Learn to Remember Names with a few Simple Tricks

By: Joey Asher Category: Content “I’m terrible at remembering names.” We hear that all the time.  But we find that remembering names is a skills that anyone can learn if they simply make it a priority and use a few tricks. Three step Name Recall Process Anyone that is good at remembering names does three [...]

What Listeners Have to Be Thankful for This Holiday Season

By Joey Asher Category: Content As we enter November, it’s the season of gratitude. And so, I’d like to take this chance, on behalf of listeners everywhere, to give thanks to great presenters. Thank for you for taking a position rather than simply presenting both sides of the issue and making me decide.  As a listener, [...]

How Would Steven Spielberg Present Your Data-Driven Presentation?

By Joey Asher Category: Content Why do so many data-driven presentations stink? They’re boring. They’re confusing. They’re stuck in the weeds. They fail to provide context. They fail to tell a story. So, if you want to learn how to give a great presentation using data, learn the keys to telling a riveting story. And [...]

Here’s a New Years Resolution to Help Your Business: Learn to Remember Names

Joey Asher President of Speechworks, a selling and communication skills coaching company in Atlanta. He has worked with hundreds of business people helping them learn how to communicate in a way that connects with clients. His new book 15 Minutes Including Q&A: a Plan to Save the World from Lousy Presentations” is [...]

How Would Stephen Spielberg Present Your Data-Driven Presentation?

By Joey Asher Category: Practice This article is adapted from Joey Asher’s new book Riveting Data: How to Make Any Presentation Exciting Using Hollywood Storytelling Techniques. Why do so many data-driven presentations stink? They’re boring. They’re confusing. They’re stuck in the weeds. They fail to provide context. They fail to tell a story. With that in [...]

Data Tells, but Stories Sell: Go Beyond the Data to Persuade Audiences

By Joey Asher Category: Content Speechworks President, Joey Asher recently collaborated with ©Marketer, The Journal of the Society for Marketing Professional Services to explain how Data Tells, but Stories Sell. To read the entire article, click HERE! Speechworks is a communication and selling skills coaching firm. We teach professionals how to craft and deliver complex messages [...]

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