When Trying to Persuade Your Audience, Try Using the Tools of the Ancient Greeks

Category: Sales, Visual Aid When trying to sell a complicated idea, most business people fire up their PowerPoint and start creating slides and charts. I ask myself, “What would Aristotle do?” That’s what I did recently when I worked with Chris, a consultant who had invented a 17-step process for dramatically shortening the amount of [...]

What Would the Gettysburg Address Look Like in PowerPoint?

“Hi. I’m Abe Lincoln. My first slide lays out a timeline for our nation. As you can see reading from left to right, it really all started four score and seven years ago. . . .” Of course that wouldn’t have done at all. But if there is any doubt that there is a growing [...]

For a Great Presentations, Practice this Rule

Guy Kawasaki is a technology guru and venture capitalist who listens to a lot of presentations from entrepreneurs seeking money for start-up ventures.  The overwhelming majority of the presentations he hears are, as he says, “crap.” And so he demands that all presentations at his business, Garage Technology Ventures, follow what he calls the “10/20/30 [...]

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