By Joey Asher

Category: Content

One of the biggest mistakes that speakers make in telling stories is not driving home the point to the listener at the end.

One of our coaches was working recently with a college student who was preparing for a round of job interviews. He had a nice story about how his athletic achievements in college showed that he would be a hard worker. He told a story about getting up before classes for two-hour long practice sessions and then having two-hour long practice sessions after classes as well. It was a compelling story.

The problem was that when he finished the story, he didn’t drive home the point with what it all means for the listener — in this case the prospective employer.

He needed to end the story by saying, “My point is that I’m not afraid of hard work and I’ll put in the hours at your company needed to be successful.”

The point of your story isn’t always obvious to your listener. That’s why you need to drive it home at the end.

 ©Wickedgood | Dreamstime.com / Business Meeting Laughing

Speechworks is a communication and selling skills coaching firm. We teach professionals how to craft and deliver complex messages in a simple, persuasive manner. Since 1986, through workshops and one-on-one instruction, we have helped countless individuals become better presenters and communicators. You can reach us at 404.266.0888, speech@speechworks.net or on the web at www.speechworks.net

Feb2022

Stop Scaring Yourself Off the Stage

Stop Scaring Yourself Off the Stage By Lauren Marlow Category: Nerves If you suffer from a fear of public speaking, you are not alone. Polls indicate that the fear of public speaking affects 70-75% [...]

Nov2021

How to Give a Great Webinar

CLICK HERE to listen/view the recorded webinar "How to Effectively Bookend Your Presentations" How to Give a Great Webinar By Joey Asher Category: Content Leo Tolstoy began his masterpiece “Anna Karenina” with the sentence “All [...]