Loading...
Jan2018

Public Speaking Tip from a Fortune Cookie

January 2018|Tips from Celebrities|

Category: Tips from Celebrities "A smile will gain you ten more years of life." Those are the words from a fortune cookie one of our coaches received after eating at her favorite Chinese restaurant.  We can’t speak to whether a smile will help you live longer. But we certainly do believe that a smile will help you connect with your audiences better.Learning how to connect with audiences is exactly what we teach during our communication skills programs.  At Speechworks, [...]

Jan2018

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

January 2018|Content|

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising campaigns is from Geico. Most of you can probably repeat their catch phrase from memory: “Fifteen minutes could save you 15 percent or more on [...]

Jan2018

How Does the 80-20 Rule Apply to Presentations?

January 2018|Content, Practice|

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” sometimes called as the “80-20 rule”. It’s the idea that 80 percent of value comes from 20 percent of input. So, 80 percent of a [...]

Load More Posts