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May2017

Data Tells, but Stories Sell: Go Beyond the Data to Persuade Audiences

May 2017|Content|

By Joey Asher Category: Content Speechworks President, Joey Asher recently collaborated with ©Marketer, The Journal of the Society for Marketing Professional Services to explain how Data Tells, but Stories Sell. To read the entire article, click HERE! Speechworks is a communication and selling skills coaching firm. We teach professionals how to craft and deliver complex messages in a simple, persuasive manner. Since 1986, through workshops and one-on-one instruction, we have helped countless individuals become better presenters and communicators. You can reach [...]

May2017

Spotlight on Our Coaches: Kim Cunningham

May 2017|Other|

Category: Other Speechworks coach Kim Cunningham understands the importance of speaking with credibility. For years, people relied on her weather forecasts to plan their days. And when she was in the Air Force, pilots relied on her to help plan their combat missions. “Getting the forecast right is critical,” says Cunningham. “And delivering the message in a way that connects is also critical. You need both.” Kim learned to connect and build confidence with audiences as a professional meteorologist.  For 25 years, [...]

May2017

If You Want to Persuade, Less is More

May 2017|Content|

Category: Content You’re speaking to the board of directors, trying to win approval for a large capital improvement. Do you give them a detailed analysis of the reasons to approve the project? Or do you hit them with a few key messages supporting your position? You have a better chance of winning their approval if you go with a few key messages. Too much information actually makes decisions more difficult, according to “Blink: The Power of Thinking without Thinking,” Malcolm Gladwell’s [...]

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