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Mar2018

Lessons in Persuasion from a Fishing Guide

March 2018|Content, Practice|

By Joey Asher Category: Content, Practice I drove to the Great Smokey Mountains near Townsend, TN recently to fly fish for trout. And I caught more than my fair share – 14 gorgeous rainbows. But who’s counting? Spending time with my guide -- a terrific, pony-tailed fisherman and author named Ian Rutter, of R&R Fly Fishing -- I also learned a lot about persuasive communication. Lesson 1: To Catch a Trout, Study the Trout “Be a predator,” Ian said. But [...]

Jan2018

Public Speaking Tip from a Fortune Cookie

January 2018|Tips from Celebrities|

Category: Tips from Celebrities "A smile will gain you ten more years of life." Those are the words from a fortune cookie one of our coaches received after eating at her favorite Chinese restaurant.  We can’t speak to whether a smile will help you live longer. But we certainly do believe that a smile will help you connect with your audiences better.Learning how to connect with audiences is exactly what we teach during our communication skills programs.  At Speechworks, [...]

Jan2018

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

January 2018|Content|

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising campaigns is from Geico. Most of you can probably repeat their catch phrase from memory: “Fifteen minutes could save you 15 percent or more on [...]

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