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Newsletter – Persuasive Post: Professional Communication Skills Tips & Tricks2019-09-21T18:44:21-05:00
Jan2018

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

January 2018|Content|

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising campaigns is from Geico. Most of you can probably repeat their catch phrase from memory: “Fifteen minutes could save you 15 percent or more on [...]

Jan2018

How Does the 80-20 Rule Apply to Presentations?

January 2018|Content, Practice|

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” sometimes called as the “80-20 rule”. It’s the idea that 80 percent of value comes from 20 percent of input. So, 80 percent of a [...]

Jan2018

Public Speaking 3.0. Connecting with Audiences in the Internet-Era

January 2018|Content, Practice|

By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. But in my experience, introverts can be even better speakers than extroverts. Introverts Leave their Egos at Home I worked once with a highly extroverted insurance salesman. “I want to [...]

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