The Entrepreneur’s Secret: Why a Perfect Pitch isn’t Just About Ideas

“You want the audience to be motivated by your motivation. If they can associate themselves and their emotions with the problem youre trying to solvethen youve succeeded. You can do that by telling a story – something they can latch onto.”

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ABOUT – JULIE LINDSAY

Prior to being a Speechworks coach, Julie enjoyed a long career in broadcasting. She was a reporter with the BBC in London, reporting on everything from terrorist attacks and natural disasters, to war zones and revolutions. She has also been an anchor and editor at CNN. She can be reached at julie@speechworks.net.