Asking for Small Commitments in a Sales Presentation Can Pay Off with Big Orders

Call it the small commitment paradox. You’ll make more sales if you ask for less at the end of your sales pitches. That’s right. Asking for less yields more, according to a study detailed in “Yes! 50 Scientifically Proven Ways to Be Persuasive” a book by Noah J. Goldstein, Steve J. Martin, and Robert B. [...]