If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]

How Does the 80-20 Rule Apply to Presentations?

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]

Public Speaking 3.0. Connecting with Audiences in the Internet-Era

By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. But in my experience, introverts [...]

Public Speaking Advice from James Brown

By Joey Asher Category: Tips from Celebrities "Hair is the first thing. And teeth is the second. Hair and teeth. A man got those two things, he's got it all." Those are the words of the Godfather of Soul, the recently departed James Brown. And while he probably wasn’t talking about public speaking, to our mind [...]

Use the Holidays to Master the Lost Art of Conversation

By Joey Asher Category: Networking, Body Energy, Voice Energy I was at a seated holiday dinner party this week and decided to play one of my favorite games. It's called, "How long can I get my dinner partner to talk by asking one question?" I think I set a personal record.  I asked one question.  [...]

Holiday Networking Lesson in Personal Connection from Jimmy Carter

By Joey Asher Category: Tips from Celebrities With the holiday networking season upon us, I'm reminded of a lesson I learned from Jimmy Carter on how to connect with people.  As a cub reporter 26 years ago at The Times in Gainesville, Ga., I had the opportunity to interview Carter. He had been out of the [...]

What Listeners Have to Be Thankful for This Holiday Season

By Joey Asher Category: Content As we enter November, it’s the season of gratitude. And so, I’d like to take this chance, on behalf of listeners everywhere, to give thanks to great presenters. Thank for you for taking a position rather than simply presenting both sides of the issue and making me decide.  As a listener, [...]

Here’s a New Years Resolution to Help Your Business: Learn to Remember Names

Joey Asher President of Speechworks, a selling and communication skills coaching company in Atlanta. He has worked with hundreds of business people helping them learn how to communicate in a way that connects with clients. His new book 15 Minutes Including Q&A: a Plan to Save the World from Lousy Presentations” is [...]

Need to Give a Holiday Toast? Think: Focus, Story, Passion

Category: Networking With families gathering for the holidays, you just might have to give a toast.  And if you want to do it well, think FSP: Focus, Story, Passion. Focus: Remember that people don’t like long rambling toasts. Make one point about the person that you’re toasting.  “I want to make a toast to our [...]

To Thrive at the Firm Holiday Party, Ask Questions and Really Listen

By: Joey Asher Category: Networking With corporate Christmas party season upon us, the question is this: how do you have a real, non-work conversation with Susan from accounting? I mean, she’s nice and all. But normally, there’s the Cartersville Project to discuss. What do you say when you’re standing next to the punch bowl with [...]

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