Lessons in Persuasion from a Fishing Guide

By Joey Asher Category: Content, Practice I drove to the Great Smokey Mountains near Townsend, TN recently to fly fish for trout. And I caught more than my fair share – 14 gorgeous rainbows. But who’s counting? Spending time with my guide -- a terrific, pony-tailed fisherman and author named Ian Rutter, of R&R Fly [...]

Lessons in Persuasion from a Fishing Guide2019-09-21T18:44:23-05:00

Public Speaking Tip from a Fortune Cookie

Category: Tips from Celebrities "A smile will gain you ten more years of life." Those are the words from a fortune cookie one of our coaches received after eating at her favorite Chinese restaurant.  We can’t speak to whether a smile will help you live longer. But we certainly do believe that a smile [...]

Public Speaking Tip from a Fortune Cookie2019-09-21T18:44:23-05:00

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases2019-09-21T18:44:24-05:00

How Does the 80-20 Rule Apply to Presentations?

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]

How Does the 80-20 Rule Apply to Presentations?2019-09-21T18:44:24-05:00

Public Speaking 3.0. Connecting with Audiences in the Internet-Era

By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. But in my experience, introverts [...]

Public Speaking 3.0. Connecting with Audiences in the Internet-Era2019-09-21T18:44:24-05:00

Public Speaking Advice from James Brown

By Joey Asher Category: Tips from Celebrities "Hair is the first thing. And teeth is the second. Hair and teeth. A man got those two things, he's got it all." Those are the words of the Godfather of Soul, the recently departed James Brown. And while he probably wasn’t talking about public speaking, to our mind [...]

Public Speaking Advice from James Brown2019-09-21T18:44:24-05:00

Use the Holidays to Master the Lost Art of Conversation

By Joey Asher Category: Networking, Body Energy, Voice Energy I was at a seated holiday dinner party this week and decided to play one of my favorite games. It's called, "How long can I get my dinner partner to talk by asking one question?" I think I set a personal record.  I asked one question.  [...]

Use the Holidays to Master the Lost Art of Conversation2019-09-21T18:44:24-05:00

Holiday Networking Lesson in Personal Connection from Jimmy Carter

By Joey Asher Category: Tips from Celebrities With the holiday networking season upon us, I'm reminded of a lesson I learned from Jimmy Carter on how to connect with people.  As a cub reporter 26 years ago at The Times in Gainesville, Ga., I had the opportunity to interview Carter. He had been out of the [...]

Holiday Networking Lesson in Personal Connection from Jimmy Carter2019-09-21T18:44:24-05:00

What Listeners Have to Be Thankful for This Holiday Season

By Joey Asher Category: Content As we enter November, it’s the season of gratitude. And so, I’d like to take this chance, on behalf of listeners everywhere, to give thanks to great presenters. Thank for you for taking a position rather than simply presenting both sides of the issue and making me decide.  As a listener, [...]

What Listeners Have to Be Thankful for This Holiday Season2019-09-21T18:44:24-05:00

Here’s a New Years Resolution to Help Your Business: Learn to Remember Names

Joey Asher President of Speechworks, a selling and communication skills coaching company in Atlanta. He has worked with hundreds of business people helping them learn how to communicate in a way that connects with clients. His new book 15 Minutes Including Q&A: a Plan to Save the World from Lousy Presentations” is available [...]

Here’s a New Years Resolution to Help Your Business: Learn to Remember Names2019-09-21T18:44:24-05:00
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