If You Want to Persuade, Less is More

Category: Content You’re speaking to the board of directors, trying to win approval for a large capital improvement. Do you give them a detailed analysis of the reasons to approve the project? Or do you hit them with a few key messages supporting your position? You have a better chance of winning their approval if [...]

Hunting for an Internship? Sales and Communication Keys to Set Yourself Apart

Category: Networking It’s internship hunting season. All across the country, college students are donning suits and fanning out to land the perfect summer gig. And they should! According to an annual survey by the National Association of Colleges and Employers, 95 percent of employers said candidate experience is a factor in hiring decisions. Many [...]

Help Us Celebrate

We need your help to celebrate turning 30! We’ve just launched our new website, as well as our revamped newsletter, and a fresh look for all of our social media channels. If you’ll take just a brief second to help us spread the word, we’ll give you a chance to win a FREE WORKSHOP REGISTRATION (valued [...]

Checklist For a Winning New Business Presentation

By Joey Asher Category: Sales I recently read surgeon and journalist Atul Gawande’s bestseller “The Checklist Manifesto: How to Get Things Right.” It’s about the power of checklists. For example, a five-step checklist saved 1,500 lives and $200 million by reducing infections in Michigan hospitals. The first step on that checklist was that the doctor [...]

Use a “Memory Palace” to Deliver Your Next Presentation without Notes

During a workshop recently, a client told me “The president of our company speaks without any notes. It’s amazing.” There is something impressive about standing in front of a group of people and giving a presentation without notes. There’s a sense of true mastery and authority that isn’t there otherwise. But how do you remember [...]

Template for a Parent’s Bar/Bat Mitzvah Speech

I’m headed to Vermont in a couple of weeks to attend my 13-year-old cousin’s bat mitzvah, the traditional service marking a Jewish child’s passage into adulthood.  A highlight of many bat/bar mitzvah services is the short blessing or speech from the parents.   The best of these speeches are touching and often a little funny. [...]

Topics to Avoid if You Don’t Want to Be a Bore

By Joey Asher Category: Content Remember how fascinated you were the last time someone told you a detailed plot of their favorite movie? Didn’t think so. Detailing a movie plot is just one of “Seven Topics to Avoid if You Don’t Want to Risk Being a Bore” according to Gretchen Rubin, an author, lawyer, and [...]

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