If You Want a Message to Penetrate, Repeat Two of Three Cathcphrases By Joey Asher Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the [...]
How Does the 80-20 Rule Apply to Presentations? By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent [...]
Speak Like an Introvert By Joey Asher Category: Content, Practice There’s an interesting book out called “Quiet: The Power of Introverts in a World that Can’t Stop Talking.” In the book, author Susan Cain explains how today’s world overvalues extroverts and undervalues introverts. And certainly extroverts get lots of credit for being natural speakers. [...]
Use the Holidays to Master the Lost Art of Conversation By Joey Asher Category: Networking, Body Energy, Voice Energy I was at a seated holiday dinner party this week and decided to play one of my favorite games. It's called, "How long can I get my dinner partner to talk by asking one question?" I [...]
Holiday Networking Lesson in Personal Connection from Jimmy Carter By Joey Asher Category: Tips from Celebrities With the holiday networking season upon us, I'm reminded of a lesson I learned from Jimmy Carter on how to connect with people. As a cub reporter 26 years ago at The Times in Gainesville, Ga., I had the [...]
By Joey Asher Category: Content As we enter November, it’s the season of gratitude. And so, I’d like to take this chance, on behalf of listeners everywhere, to give thanks to great presenters. Thank for you for taking a position rather than simply presenting both sides of the issue and making me decide. As a listener, [...]
By Joey Asher Category: Content Why do so many data-driven presentations stink? They’re boring. They’re confusing. They’re stuck in the weeds. They fail to provide context. They fail to tell a story. So, if you want to learn how to give a great presentation using data, learn the keys to telling a riveting story. And [...]
Category: Networking With families gathering for the holidays, you just might have to give a toast. And if you want to do it well, think FSP: Focus, Story, Passion. Focus: Remember that people don’t like long rambling toasts. Make one point about the person that you’re toasting. “I want to make a toast to our [...]
Public Speaking Tip from Socrates By Joey Asher Category: Tips from Celebrities "We are what we repeatedly do. Excellence, then, is a habit." Those are the words of Socrates. And he certainly could have been speaking about what it takes to be a great public speaker. Excellence comes from practice. But you have to know [...]
Category: Other Read the full article on VoyageATL here! Meet Joey Asher of Speechworks in Sandy Springs Today we’d like to introduce you to Joey Asher. Joey, can you briefly walk us through your story – how you started and how you got to where you are today. Speechworks began 31 years ago as [...]
