If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]

How Does the 80-20 Rule Apply to Presentations?

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]

How Would Steven Spielberg Present Your Data-Driven Presentation?

By Joey Asher Category: Content Why do so many data-driven presentations stink? They’re boring. They’re confusing. They’re stuck in the weeds. They fail to provide context. They fail to tell a story. So, if you want to learn how to give a great presentation using data, learn the keys to telling a riveting story. And [...]

Public Speaking Tip from Socrates

Category: Tips from Celebrities "We are what we repeatedly do. Excellence, then, is a habit." Those are the words of Socrates. And he certainly could have been speaking about what it takes to be a great public speaker. Excellence comes from practice. But you have to know how to practice. And that’s what we teach [...]

How to Present to a Tyrant

By Joey Asher Category: Practice And you think you have a tough boss? Consider the poor Amazon engineer that gave a presentation to CEO Jeff Bezos only to have him say, “Why are you wasting my life?” Bezos is notoriously difficult in meetings, according to “The Everything Store, Jeff Bezos and the Age of Amazon,” [...]

Public Speaking Wisdom from Yogi Berra

Category: Tips from Celebrities The late, great Yankees catcher, Yogi Berra, coined a sage bit of public speaking wisdom when he said, "I don't want to make the wrong mistake." What does this have to do with public speaking? The best speakers often make small mistakes because they speak extemporaneously, rather than relying heavily on a [...]

If You Want to Persuade, Less is More

Category: Content You’re speaking to the board of directors, trying to win approval for a large capital improvement. Do you give them a detailed analysis of the reasons to approve the project? Or do you hit them with a few key messages supporting your position? You have a better chance of winning their approval if [...]

It Takes Personal Courage to Give A Great Speech

By Joey Asher Category: Nerves I had an English professor in college who said, "If you write a really great story, you're screwed." He meant that the best storytellers have the courage to open up their personal lives and tell the truth about themselves, even if the truth is embarrassing. Similarly, if you want to give [...]

Spotlight on our Coaches – JD Clockadale

Category: Other It's hard to put Speechworks coach JD Clockadale into a box. He is a Georgia Tech educated engineer, athlete, a nationally recognized sales trainer, and an author. Oh, and don't forget he's one of the founders of the City of Brookhaven. But one thing we can say definitively about JD is that he's [...]

The Persuasive Value of Three Key Points

By Joey Asher Category: Content Leonardo da Vinci said, "Simplicity is the ultimate sophistication." That idea goes to the persuasive value of keeping your message to three simple points. Simplicity makes people think, “This person has thought this through. He has distilled the message to the essence. I trust him.” With that in mind, early [...]

Load More Posts