How Good are You at Spotting Fake Smiles?

By Joey Asher Category: Facial Energy There’s a great survey available on BBC that measures your ability to know when someone’s smile is genuine. To take it, click here. Hint: The secret is watching the eyes.Here’s the debrief that explains how to tell the difference between a real and a fake smile: Although fake smiles [...]

The Speech is Dead. Long Live the Interactive Presentation.

By Joey Asher Category: Content, Other My rabbi gave a nice sermon recently. As I listened, I couldn’t help thinking about how strange it is these days to hear an actual speech. It seems out of place -- in a world of text messages, cat videos on YouTube, and iPhone-addled attention spans -- to hear [...]

Public Speaking 3.0. Connecting with Audiences in the Internet-Era

By Joey Asher Category: Networking The last 50 years in public speaking have been the JFK/Ronald Reagan era. The next 50 will be the YouTube/Talk Radio /iPhone era. Indeed, to be a great speaker today, you must learn to connect with listeners who have been conditioned by the modern media. Ancient Greeks to YouTube The [...]

What to Do About Smartphones During a Presentation

By Joey Asher Category: Other “When I’m leading a meeting, I find that people spend a lot of time typing emails. What is your strategy for dealing with the iPhone problem?” “When I’m leading a conference call, I know that there are people listening in who aren’t paying attention. They’re surfing the internet, writing memos, [...]

Keys to Listening

By Joey Asher Category: Other Yogi Berra said, “You can see a lot by just looking.” Similarly, you can hear a lot by just listening. If there is one skill that will make you better at almost everything, it’s listening. Want to build a better relationship with a client or colleague? Listen. Want to be [...]

The Power of Speaking without Notes

By Joey Asher Category: Practice Former UN Ambassador and Atlanta Mayor Andrew Young once told me a story about how he learned the importance of speaking without notes. As a minister in his early 20s, he always preached from a prepared text.  But as he was getting ready to preach to a church in Beachton [...]

Lessons in Persuasion from a Fishing Guide

By Joey Asher Category: Content, Practice I drove to the Great Smokey Mountains near Townsend, TN recently to fly fish for trout. And I caught more than my fair share – 14 gorgeous rainbows. But who’s counting? Spending time with my guide -- a terrific, pony-tailed fisherman and author named Ian Rutter, of R&R Fly [...]

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the public’s mind. Many great speakers do the same thing. One of the great recent advertising [...]

How Does the 80-20 Rule Apply to Presentations?

By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” [...]

Public Speaking Advice from James Brown

By Joey Asher Category: Tips from Celebrities "Hair is the first thing. And teeth is the second. Hair and teeth. A man got those two things, he's got it all." Those are the words of the Godfather of Soul, the recently departed James Brown. And while he probably wasn’t talking about public speaking, to our mind [...]

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