How to Make Statistics Sing

Category: Other Many years ago, one of our coaches took a statistics course at a local community college. The professor had such a heavy French accent that our coach could literally only understand about a third of the words said. He learned everything from reading the textbook. Most presenters who use a lot of statistics don’t [...]

Support Your Data by Telling the Story Behind the Numbers

By Joey Asher Category: Content Everyone that uses data knows how easy it is to twist numbers to reach a biased conclusion. So how can you make people believe your data? How about telling the story of how your data was compiled? Here is an excerpt from a presentation by a client that wanted to [...]

Simplify Your Data-Driven Message with Three Key Points

Category: Content Data-driven messages can be complex. They can ramble through spreadsheets. Worse, they can fail to make points. But you can eliminate these issues by focusing your message on three key points. Picking three things to focus on isn’t hard. Just ask yourself, “What are the three things that my listeners must remember?” [...]

Learn to Sell Ideas Like the Girl Scouts Sell Cookies

Category: Networking, Sales It’s Girl Scout Cookie season. And if you want to sell ideas during a presentation, take a lesson from those sash-wearing hoards that are hawking Thin Mints door to door. You might want to use what I call the Girl Scout Cookie Theory of Persuasion. Let me explain. When my daughter [...]

Be a Model: The Non-Speaker’s Role in Team Presentations

By Joey Asher Category: Content We frequently work with professionals who present in teams. Many ask “What should I do while I’m not speaking?” The answer is simple: be a model! In other words, during the time when you’re not speaking, your job is to model what you want the audience to do. That means [...]

How to Give a Great Webinar

By Joey Asher Category: Content Leo Tolstoy began his masterpiece “Anna Karenina” with the sentence “All happy families are alike; each unhappy family is unhappy in its own way.” Here’s my twist on that great opening line: “All lousy webinars are alike; each good webinar is good by following a few principles.” Lousy webinars are [...]

For a Great Presentations, Practice this Rule

Guy Kawasaki is a technology guru and venture capitalist who listens to a lot of presentations from entrepreneurs seeking money for start-up ventures.  The overwhelming majority of the presentations he hears are, as he says, “crap.” And so he demands that all presentations at his business, Garage Technology Ventures, follow what he calls the “10/20/30 [...]

How Does the 80-20 Rule Apply to Presentations?

In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent of the population. So was born the “Pareto Principle,” sometimes called as the “80-20 rule”. [...]

“Three Q” Method Creates A Simple Presentation that Audiences Will Love!

By Joey Asher Category: Q&A Most presentations are complicated messes.  Listeners wonder “What are the key points?”, “Why should I care?”, “Why is this so complicated?” and “Do we have to look at that many slides?” Complicated presentations are so unnecessary. There is a fast approach to creating simple presentations that connect with the needs [...]

Use a Mirror to Improve Your Presentation Style

By Joey Asher Category: Practice When we were selling our old house several years ago, my five-year-old daughter Annie loved giving tours to prospective buyers.  She hustled husbands and wives around, showing off the kitchen, bathrooms, bedrooms etc. Arriving at the living room she would stand at a spot in front of our large, framed [...]

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