If You Want a Message to Penetrate, Repeat Two or Three Catchphrases

If You Want a Message to Penetrate, Repeat Two of Three Cathcphrases By Joey Asher Category: Content If you want to make sure that your message gets through to an audience, consider taking a lesson from the great marketers. They settle on a catchphrase and repeat it over and over, hoping to penetrate the [...]

If You Want a Message to Penetrate, Repeat Two or Three Catchphrases2020-12-08T12:02:48-05:00

How Does the 80-20 Rule Apply to Presentations?

How Does the 80-20 Rule Apply to Presentations? By Joey Asher Category: Content, Practice In the late 1800s, Italian economist Vilfredo Pareto observed that 20 percent of the peapods in his garden yielded 80 percent of the peas. He also noted that 80 percent of the land in Italy was owned by 20 percent [...]

How Does the 80-20 Rule Apply to Presentations?2020-12-08T12:00:56-05:00