By Joey Asher

Category: Content

One way to determine whether you’re a good speaker is to see how many times you use the words “For example” in your presentations.

If you use those words a lot, then chances are that you’re telling lots of stories when you speak. And if you’re telling lots of stories, chances are that you’re giving a very good presentation.
The words “For example” are magical in their ability to produce a nice relevant story.

Recently one of our coaches was working with a sales person on a presentation. This sales person made the general point that “Our clients really love it when we come out to check on them unannounced.”

When our coach didn’t hear a specific example or story immediately following that general statement, the coach interrupted, prompting “For example.” The client immediately told a story of visiting a client and getting additional business as a direct result of the surprise visit.  Great story. And it was prompted by the phrase “For example.”

We find that our clients often have wonderful stories that they never use. When we ask “Why don’t you use them” the answer usually comes back, “I just forgot.”

The phrase “For example” helps prompt the use of the story. And that story will make your presentation better.

 © Can Stock Photo / For Example

Speechworks is a communication and selling skills coaching firm. We teach professionals how to craft and deliver complex messages in a simple, persuasive manner. Since 1986, through workshops and one-on-one instruction, we have helped countless individuals become better presenters and communicators. You can reach us at 404.266.0888, speech@speechworks.net or on the web at www.speechworks.net

Recent Posts

Oct2018

Do you “Dare to Be that Good?” Presenting Well Takes Courage.

By Joey Asher Category: Nerves During one of our recent workshops, a woman banker had just delivered a wonderfully engaging presentation about a program she was passionate about. During the presentation, she smiled. She moved [...]

Oct2018

Instead of Trying to be Funny, Try to Keep it Light

By Joey Asher Category: Content “Can you teach me how to be funny?” That’s a question I get a lot. And the answer is “No”. But I can teach you to keep it light. And [...]

Sep2018

It Takes Personal Courage to Give A Great Speech

By Joey Asher Category: Nerves I had an English professor in college who said, “If you write a really great story, you’re screwed.” He meant that the best storytellers have the courage to open up [...]