The Most Beautiful Words in Any Presentation are “For Example”
By Joey Asher
One way to determine whether you’re a good speaker is to see how many times you use the words “For example” in your presentations.
If you use those words a lot, then chances are that you’re telling lots of stories when you speak. And if you’re telling lots of stories, chances are that you’re giving a very good presentation. The words “For example” are magical in their ability to produce a nice relevant story.
Recently one of our coaches was working with a sales person on a presentation. This sales person made the general point that “Our clients really love it when we come out to check on them unannounced.”
When our coach didn’t hear a specific example or story immediately following that general statement, the coach interrupted, prompting “For example.” The client immediately told a story of visiting a client and getting additional business as a direct result of the surprise visit. Great story. And it was prompted by the phrase “For example.”
We find that our clients often have wonderful stories that they never use. When we ask “Why don’t you use them” the answer usually comes back, “I just forgot.”
The phrase “For example” helps prompt the use of the story. And that story will make your presentation better.
Speechworks is a communication and selling skills coaching firm. We teach professionals how to craft and deliver complex messages in a simple, persuasive manner. Since 1986, through workshops and one-on-one instruction, we have helped countless individuals become better presenters and communicators. You can reach us at 404.266.0888, firstname.lastname@example.org or on the web atwww.speechworks.net
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Joey Asher President of Speechworks, a selling and communication skills coaching company in Atlanta. He has worked with hundreds of business people helping them learn how to communicate in a way that [...]