How Great Leaders Communicate: The Five Fundamentals That Move Audiences
The libraries are filled with dozens of books about what business leaders must do.But in the public speaking context, leaders must consistently do only one thing: influence people. Leaders must use their words and their personal presence to make people act or think a certain way.
And there is no one thing that moves listeners. Rather, there are five fundamentals that, when executed effectively, allow leaders to move audiences: delivering a point of view, delivering a focused message with stories, speaking with energy, making the program interactive, and rehearsal.
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